I believe everyone building a career or doing anything public-facing should at least be aware of their brand. Anyone who's an entrepreneur has one, like it or not. It's important that you check on it once in a while.
I don't chase my own stats, but I like to know what matters to all of you as readers. Now and then, I'll Google my own name to see how people are finding me and what content matters to them based on my name rankings. I never have to do much about what I learn, but once in a while, I'll see something that is in error or there is an odd comment about something. The last thing you want to find out is a guy with your name was arrested for running naked on a freeway and his bio is similar to yours.
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